Kuchi, Triveni (2006). Constant Change and the Strategic Role of Communication : A Selective Annotated Bibliography. Library Management, 27(4/5), 218-235. Retrieved from https://doi.org/doi:10.7282/T3WS8WKH
AbstractThis selected bibliography primarily intended for librarians, library planners, managers or administrators is a quick starting point for understanding the significance of an overall communication strategy and its use for managing conflicts and changes in the library's environment strategically. Libraries have been experiencing relentless change and uncertainty in their environment. The literature on corporate communications, strategic management and planning, marketing and public relations more recently, has been recommending using communications as a strategy to coherently and proactively handle and foresee change. Planning and using an overall communications strategy will bring integrity and adherence to the library’s goals and direction while reducing the discomfort of change. This bibliography covers books and articles from mid-1980s – 2004 published around the world. The sources are listed alphabetically by author and then chronologically for different sources by the same author, providing brief but useful information about the content covered for each source. This bibliography presents a much needed resource list for gathering insights into the strategic role of communication for organizations such as the library that are in a state of constant change.
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