AbstractWe propose to create and operate businesses on top of online social networks through our Social Farm model. The Social Farm leverages the connectivity and trust relationships available in online social networks to create and operate businesses using the programming interface provided by online social networks. Our proposal aims to automate the tasks of finding partners, implementing the business workflow, managing profits and customer reputation, and managing the day-to-day operations of the business. This paper presents the Social Farm model and architecture, as well as, a description of a Social Farm prototype we developed for Facebook.
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