AbstractThe infamous Florida butterfly ballot of 2000, which may have cost Al Gore the Presidency, highlights the dramatic consequences of bad ballot design for general election outcomes. The design of primary election ballots can also have substantial consequences by determining which candidates advance to the general election. This research brief demonstrates how a unique ballot design has been helping shape electoral outcomes in New Jersey for more than two decades, shifting the power to decide who wins primary elections away from the voters and towards a small group of party insiders who control the candidate endorsement process.
SubjectsNJ ballot design, Party endorsement determines winners, New Jersey
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